Ame Digital Wallet

Ame Digital has established itself as one of Brazil’s fintechs, offering an extensive ecosystem of financial services that enhance accessibility, security, and convenience. With millions of active users, the company was integrating solutions that drive engagement and streamline financial management. This project focused on optimizing the user experience by consolidating key financial services into a more intuitive and seamless digital environment.

With a deep connection to e-commerce, Ame Digital prioritizes agility and innovation to meet evolving market demands. The redesigned experience aimed to improve navigation, increase accessibility to essential services like credit cards and cashback. Strategic adjustments were made to simplify financial interactions and improve user engagement, aligning with Ame’s mission to offer a frictionless digital finance experience.

Through data-driven insights and usability testing, key improvements were implemented to refine how users interact with their balance, transactions, and financial products. The results demonstrated increased efficiency and user satisfaction while also revealing opportunities for further optimization. The project underscores Ame Digital’s commitment to evolving financial solutions that empower users.

Curious to see the full case study? Request access to explore the complete journey, insights, and impact of this project.